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Latest Episodes

Episodes
Charlie Grinnell - Live at SocialNext: Toronto 2025
Charlie Grinnell - Live at SocialNext: Toronto 2025
Rachel Osavitsky-Baker (Stantec)
Rachel Osavitsky-Baker (Stantec)
Karen Leggett (Manulife)
Karen Leggett (Manulife)
Geoffrey Blanc (Cyberimpact)
Geoffrey Blanc (Cyberimpact)
Nadia Niccoli (Diageo Canada)
Nadia Niccoli (Diageo Canada)
Stephen Kiely (dentsu Canada)
Stephen Kiely (dentsu Canada)
Anick Beaulieu (C2 Montréal)
Anick Beaulieu (C2 Montréal)
Alex Nazarevich (Unbounce)
Alex Nazarevich (Unbounce)
Guy Kawasaki (Author)
Guy Kawasaki (Author)
Mary DePaoli (Marketing Hall of Fame Inductee)
Mary DePaoli (Marketing Hall of Fame Inductee)
Helen Kontozopoulos (ODAIA)
Helen Kontozopoulos (ODAIA)
Jessica Jensen (Indeed)
Jessica Jensen (Indeed)
Judy Lewis + Deborah Weinstein (Marketing Hall of Fame Inductees)
Judy Lewis + Deborah Weinstein (Marketing Hall of Fame Inductees)
Patrick Chandler (FightCamp)
Patrick Chandler (FightCamp)
Lucas Béland (Goloot)
Lucas Béland (Goloot)
Matthew Tsang (AndHumanity)
Matthew Tsang (AndHumanity)
Leticia Manzanares (Return-It)
Leticia Manzanares (Return-It)
Liz Geraghty (Wendy’s)
Liz Geraghty (Wendy’s)
Eric Morris (Google Canada)
Eric Morris (Google Canada)
Christie Horsman (Thinkific)
Christie Horsman (Thinkific)
Paul Briggs (eMarketer/Insider Intelligence)
Paul Briggs (eMarketer/Insider Intelligence)
Nick Lammie (EA SPORTS)
Nick Lammie (EA SPORTS)
Matt Rivard (Google Canada)
Matt Rivard (Google Canada)
Valerie Walker (Business + Higher Ed Roundtable)
Valerie Walker (Business + Higher Ed Roundtable)
Danielle Trevino (Crayola)
Danielle Trevino (Crayola)
Steve Mossop (Leger)
Steve Mossop (Leger)
Ellen Graf-Martin (Hall of Fame Recipient)
Ellen Graf-Martin (Hall of Fame Recipient)
Raven Opatovsky (Tim Hortons)
Raven Opatovsky (Tim Hortons)
Adam Gellert (HiredHippo)
Adam Gellert (HiredHippo)
Natasha Jung (Cold Tea Collective)
Natasha Jung (Cold Tea Collective)

All Things Marketing News

News
The Jays Are In: How Canadian Brands Are Celebrating a World Series Moment
The Jays Are In: How Canadian Brands Are Celebrating a World Series Moment
Holiday 2025 Playbook for Canadian Marketers
Holiday 2025 Playbook for Canadian Marketers
Photo 2025-09-26, 14 55 05 (1).jpg
This Week in Canadian Marketing – October 3, 2025
Spotify Ads Just Got a Big Global Boost: Amazon DSP + Yahoo DSP
Spotify Ads Just Got a Big Global Boost: Amazon DSP + Yahoo DSP
SocialEast 2025 Recap: Canada’s Marketing Community, Trends & Takeaways
SocialEast 2025 Recap: Canada’s Marketing Community, Trends & Takeaways
Design Your Brand, Define Your Values, Align Your Vision: SocialEast Day 2 Marketing Takeaways
Design Your Brand, Define Your Values, Align Your Vision: SocialEast Day 2 Marketing Takeaways
Recommended Reads from SocialEast Day 2
Recommended Reads from SocialEast Day 2
Pick Pockets: How to Stay Relevant with DIY Content  
Pick Pockets: How to Stay Relevant with DIY Content  
SocialEast 2025 Day One: Connection and Authenticity Take Center Stage
SocialEast 2025 Day One: Connection and Authenticity Take Center Stage
What the Heck Are Outsights? The New Rules of Marketing From Charlie Grinnell
What the Heck Are Outsights? The New Rules of Marketing From Charlie Grinnell
Get More from Social Media: Two Strategies We Heard at SocialEast
Get More from Social Media: Two Strategies We Heard at SocialEast
How to Build a Strong Online Community in 2025: Tips from SocialEast Speakers
How to Build a Strong Online Community in 2025: Tips from SocialEast Speakers
Is Your Email Marketing Software Keeping You Safe Under Canada’s Strict Anti-Spam Law (CASL)?
Is Your Email Marketing Software Keeping You Safe Under Canada’s Strict Anti-Spam Law (CASL)?
Fall 2025 Marketing Trends in Canada: How Brands Can Build Real Connection
Fall 2025 Marketing Trends in Canada: How Brands Can Build Real Connection
Marketing Jobs in Canada: What Employers Want in 2025
Marketing Jobs in Canada: What Employers Want in 2025
This Week in Canadian Marketing – September 13, 2025: Netflix’s Ad Buy Breakthrough, Cross-Platform Video Planning, and SocialEast Heads for a Sellout
This Week in Canadian Marketing – September 13, 2025: Netflix’s Ad Buy Breakthrough, Cross-Platform Video Planning, and SocialEast Heads for a Sellout
Forget Crystal Balls. Outsight Is How You See 2026 Coming.
Forget Crystal Balls. Outsight Is How You See 2026 Coming.
Member Spotlight (840 x 300 px) (1280 x 720 px).png
SNMA Member of the Month: Afton Brazzoni
How Canadians’ Summer Spending Shift Creates New Opportunities for Marketers
How Canadians’ Summer Spending Shift Creates New Opportunities for Marketers
This Week in Canadian Marketing – August 22, 2025: Google’s AI Mode Lands, Kotler’s New Sustainability Playbook, and Pickles Turn into Prizes
This Week in Canadian Marketing – August 22, 2025: Google’s AI Mode Lands, Kotler’s New Sustainability Playbook, and Pickles Turn into Prizes
Marketing Survival Guide: Buzzwords, Acronyms & Metrics Translated (Canadian Edition)
Marketing Survival Guide: Buzzwords, Acronyms & Metrics Translated (Canadian Edition)
This Week in Canadian Marketing - August 15, 2025: Staples’ Rolling Classroom, Barbie Hits the Ice, and Kristen Bell Gets Real with Knix
This Week in Canadian Marketing - August 15, 2025: Staples’ Rolling Classroom, Barbie Hits the Ice, and Kristen Bell Gets Real with Knix
Star Power, Small Brand Lessons: What Canadian Marketers Can Learn from 2025's Celebrity Campaigns
Star Power, Small Brand Lessons: What Canadian Marketers Can Learn from 2025's Celebrity Campaigns
Join APTN’s Board of Directors – An Indigenous Leadership Opportunity
Join APTN’s Board of Directors – An Indigenous Leadership Opportunity
Opinion: Business Growth Starts with Owner-Led Marketing
Opinion: Business Growth Starts with Owner-Led Marketing
Inclusive Leadership Wins Despite Growing Pushback
Inclusive Leadership Wins Despite Growing Pushback
How Niagara 5000 Is Turning Supercars, Sponsors, and Storytelling Into Canada's Hottest Luxury Marketing Platform
How Niagara 5000 Is Turning Supercars, Sponsors, and Storytelling Into Canada's Hottest Luxury Marketing Platform
Latest in Canadian Advertising and Marketing – August 2, 2025
Latest in Canadian Advertising and Marketing – August 2, 2025
How Canadian Destination Marketing Organizations Are Winning This Summer
How Canadian Destination Marketing Organizations Are Winning This Summer
Surrey BC’s Destination Marketers Shift Gears with Bold, Bookable Experiences
Surrey BC’s Destination Marketers Shift Gears with Bold, Bookable Experiences

Social Media Stories

While the Jays chase a title, Canadian brands are chasing the moment. We took a closer look at how companies like Peace Collective are leaning into a national energy we haven’t felt in 30 years. See how brands are showing up on the blog!
Our friends at Cyberimpact are hiring a Growth Marketing Specialist to help drive content, campaigns, and experiments across their marketing flywheel. It’s a full-time remote role in Canada ($63–70K) for a curious, bilingual marketer wh
Pero SEO Inc. is hiring a Social Media Content & Distribution Specialist, remote from anywhere in Canada! If social storytelling is your jam, this role is for you. You’ll create, schedule, and publish engaging content across multiple platf
Spotify’s new integrations with Amazon DSP and Yahoo DSP just changed how brands reach listeners, in Canada and globally. Now marketers can access Spotify’s premium music and podcast inventory programmatically, powered by first-party dat
In yesterday’s edition of the Marketing News Canada newsletter, we shared our full SocialEast 2025 recap: what stood out, what’s next, and how Canada’s marketing community is evolving. From Arlene Dickinson’s standout keynote
This line from Arlene Dickinson at SocialEast stopped the room and for good reason. In a room full of marketers, entrepreneurs, and change-makers, it was a reminder that big ideas need the right community to thrive. At SocialNext, we’re buildi
Emotion isn’t fluff, it’s a metric. Alexia Krizia La Palerma, the Creative Director of REBL HOUSE by NP Digital, shared how the human brain makes decision to trust a brand or product by how it looks and makes them feel in just 50 millis
At SocialEast 2025, Will Yang of Differo Marketing explained why pocket content matters. Quick, authentic videos and photos created with what’s already in your pocket help marketers stay consistent, adaptable, and trusted in a crowded digital s
At SocialEast 2025, Day One set the tone: Authenticity drives connection. From AI and personalization to crisis comms and community-first strategy, marketers heard one clear message, people crave what’s real. Cyberimpact’s Geoffrey Blanc

Technology Updates

News
Meta's Poison Pill Will Block Your Ability to Run Ads
Meta's Poison Pill Will Block Your Ability to Run Ads
My CEO Made Me Use Fake Burner Accounts
My CEO Made Me Use Fake Burner Accounts
Pay-to-Post: X Basically Kills Off Organic Content
Pay-to-Post: X Basically Kills Off Organic Content
New TikTok Dimensions: 48 feet high and 14 feet wide
New TikTok Dimensions: 48 feet high and 14 feet wide
New Toys From Meta & Pinterest
New Toys From Meta & Pinterest
A Totally Human-Achievable Number
A Totally Human-Achievable Number
The Internet is About to Change
The Internet is About to Change
An Abbreviated Issue
An Abbreviated Issue
Why We're Not Afraid of AI at Work
Why We're Not Afraid of AI at Work
The Future of Digital Advertising
The Future of Digital Advertising
From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In
From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In
Mobile Klinik’s “Get Smart” encourages Canadians to think twice about their devices
Mobile Klinik’s “Get Smart” encourages Canadians to think twice about their devices
Mutant Mayhem: Paramount Pictures and Snapchat launch AR lens for TMNT
Mutant Mayhem: Paramount Pictures and Snapchat launch AR lens for TMNT
Marketers’ Excitement: Anticipating Marketing’s 2023 Trajectory
Marketers’ Excitement: Anticipating Marketing’s 2023 Trajectory
You Know You're Winning When Your Customers Cry
You Know You're Winning When Your Customers Cry
Advertising in the Age of Connected TV
Advertising in the Age of Connected TV
Streamlabs’ New Podcast Editor: An Interview with Ashray Urs
Streamlabs’ New Podcast Editor: An Interview with Ashray Urs
TikTok Shop is Open(ing) for Business
TikTok Shop is Open(ing) for Business
Marketing Must Invest in People with an Always-on Approach to Upskilling
Marketing Must Invest in People with an Always-on Approach to Upskilling
The Future of AI: Automated LinkedIn Inspiration Porn <sigh>
The Future of AI: Automated LinkedIn Inspiration Porn <sigh>
Am I the Drama?
Am I the Drama?
Pinterest Manifestival Takes Cannes Lions By Storm
Pinterest Manifestival Takes Cannes Lions By Storm
Jackson-Triggs: Celebrating 30 Years of Inspiring Moments with a Fresh Look
Jackson-Triggs: Celebrating 30 Years of Inspiring Moments with a Fresh Look
Cheap Ads and other Big Opportunities
Cheap Ads and other Big Opportunities
Bridge Over Troubled Twitter
Bridge Over Troubled Twitter
The Future of Digital Marketing Skills Training: 2023 Insights from Tech Leaders
The Future of Digital Marketing Skills Training: 2023 Insights from Tech Leaders
Q&amp;A with Karen Zuccala: Connected TV's watch time surges, plus how to reach this audience
Q&A with Karen Zuccala: Connected TV's watch time surges, plus how to reach this audience
Remember Facebook?
Remember Facebook?
Vanishing Views
Vanishing Views
How to Get AI Working for You Right Now
How to Get AI Working for You Right Now

Public Relations Announcements

News
Meta's Poison Pill Will Block Your Ability to Run Ads
Meta's Poison Pill Will Block Your Ability to Run Ads
How do you support local media?
How do you support local media?
Pay-to-Post: X Basically Kills Off Organic Content
Pay-to-Post: X Basically Kills Off Organic Content
The Ultimate Guide to Canadian Communications &amp; PR Universities, Colleges and Schools
The Ultimate Guide to Canadian Communications & PR Universities, Colleges and Schools
Moz launches first-to-market metric: Q&amp;A with its marketing scientist
Moz launches first-to-market metric: Q&A with its marketing scientist
Join the Club: Keep These Associations on Your Radar
Join the Club: Keep These Associations on Your Radar
Pinterest Manifestival Takes Cannes Lions By Storm
Pinterest Manifestival Takes Cannes Lions By Storm
Who Runs the MarComm Education World? Women!
Who Runs the MarComm Education World? Women!
Marketing News Canada Reveals 2023’s Top PR, Marketing and Communications Professors and Instructors
Marketing News Canada Reveals 2023’s Top PR, Marketing and Communications Professors and Instructors
Celebrating Talent: Just How Should Employers Acknowledge Good Work?
Celebrating Talent: Just How Should Employers Acknowledge Good Work?
Finding Authenticity Through Philanthropic Branding
Finding Authenticity Through Philanthropic Branding
We Must Promote PR and How Valuable It Is: 5 Reasons Why You Need PR in Your Marketing Plan
We Must Promote PR and How Valuable It Is: 5 Reasons Why You Need PR in Your Marketing Plan
Toronto Dogs Adopt Emotional Support Ticks at Tick Adoption Centre
Toronto Dogs Adopt Emotional Support Ticks at Tick Adoption Centre
Snap Back to Reality?
Snap Back to Reality?
Elevate Media Group Makes New Strides for 2SLGBTQI+ Communities
Elevate Media Group Makes New Strides for 2SLGBTQI+ Communities
Everyone's Favourite $6 Trillion Industry
Everyone's Favourite $6 Trillion Industry
Blocking the Blocklists
Blocking the Blocklists
THE TOP 35: Marketing, PR and Business Post-Secondary Practicums, Co-ops, Internships
THE TOP 35: Marketing, PR and Business Post-Secondary Practicums, Co-ops, Internships
Golin Promotes New Vice President to Oversee Consumer Business
Golin Promotes New Vice President to Oversee Consumer Business
Calgary Marketing Agency Named Best International Tourism Marketing &amp; Communications Agency
Calgary Marketing Agency Named Best International Tourism Marketing & Communications Agency
‘What I wish I knew’ - Insights from Canada’s leading businesswomen
‘What I wish I knew’ - Insights from Canada’s leading businesswomen
Q&amp;A with Kristie Painting, Pinterest's Country Manager
Q&A with Kristie Painting, Pinterest's Country Manager
Marketing Lessons and Flops from the Super Bowl
Marketing Lessons and Flops from the Super Bowl
This just in: People still use Facebook?
This just in: People still use Facebook?
Hootsuite Helps Customers Unleash Their Creativity
Hootsuite Helps Customers Unleash Their Creativity
Publicis Media Shares Results of its Program for Small Business Owners
Publicis Media Shares Results of its Program for Small Business Owners
The TikTok Super Bowl
The TikTok Super Bowl
Calgary's Arts and Culture Sector is Booming - So Why Aren't We Celebrating It More?
Calgary's Arts and Culture Sector is Booming - So Why Aren't We Celebrating It More?
TELUS Embarks on Series of RFPs: Q+A with Lisa Mack
TELUS Embarks on Series of RFPs: Q+A with Lisa Mack
"TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS"
"TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS"